Principle 3: arouse in the other person an eager want. When we take the time to sincerely show someone how much they are appreciated, they feel good about themselves and good about the person showing the appreciation. Everyone wants to feel good about themselves and the effort they put forth. The need to be appreciated is one of the most basic of human needs. Principle 2: give honest and sincere appreciation. "Criticism is futile because it puts a person on the defensive and usually makes them strive to justify themselves." - Dale Carnegie It's important to understand that people are influenced by emotion, pride, and ego. ![]() Criticizing bad habits only leads to resentment and makes effective communication almost impossible. Psychologists have proven that rewarding good behavior increases the chance that the behavior will continue. Principle 1: don't criticize, condemn, or complain. Summary Part one: fundamental techniques in handling people The principles are a broad mix of personal and professional advice based on the psychology of relationships.įrom making friends to succeeding in business, the principles outlined here serve as a proven guide for anyone who wants to build better relationships and get the most out of them. ![]() Written over 80 years ago, How to Win Friends and Influence People is a book that is as relative today as it was when it was first written.
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